Bingīing, Google’s biggest contender, rakes in 15% of U.S. These features, and Google's popularity, might make it hard for you to capture the website traffic you want. The downside, of course, is almost everyone is competing for the same traffic.Īlso keep in mind Google's algorithm, like featured snippets, aims to fulfill users' needs directly on Google, so they don't need to click any links. The large traffic potential makes Google a viable option when aiming to capture organic or paid search. Additionally, Google captures almost 95% of mobile traffic. With over 80% of the search market share, Google is undoubtedly the most popular search engine.
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